Review & Compare

Salesflow vs. Zopto: Which Omni-Channel Automation Tool Drives Better Results?

Picking the right omni-channel automation tool is hard. You don’t want to sound like an AI robot, nor do you want to manually customize every single message. You want a balanced approach, great customization, minimal manual intervention, and actual ROI.

You researched the tools that can best help you with this and stumbled upon Salesflow and Zopto. Now you’re trying to pick one. 

Great, you’re in the right spot. 

In this article, we’ll compare the two platforms head-to-head to see which one is the better fit for you.

1. What’s Salesflow and Zopto?

Salesflow: Multi-Channel Outreach That Scales With Your Team

Salesflow is a LinkedIn and email automation platform designed for sales teams, SDRs, SMBs, and agencies that want to scale outbound without spending hours on manual grunt work.

Built for high volume, it automates outreach, boosts response rates, and keeps things compliant, while also offering email automation for a true multi-channel approach. 

Zopto: Prospecting + AI-Assisted Outreach 

Zopto is a powerful multi-channel automation tool that helps businesses scale their outreach efforts and manage large prospecting campaigns. Zopto is designed for teams who want flexibility and control over their LinkedIn campaigns and don’t mind more complexity in exchange.

Struggling to choose between Salesflow and Zopto? This guide can help you pick.

2. Salesflow vs. Zopto: When to Use Which?

When to Use Salesflow?

Salesflow is your go-to tool if:

  • Ease of use is a priority. Salesflow’s UI is intuitive, and the setup is quick, perfect for teams that want a tool that just works without too much hassle.
  • You have an existing tech stack/prefer a specialized solution. Salesflow does ONE thing well. We’re perfect for teams with existing tech stacks that prefer specialized solutions.
  • You want multi-channel outreach. Salesflow supports both LinkedIn and email campaigns, so if your sales team cares about scaling using multiple channels, Salesflow is your go-to tool.
  • You expect responsive support. Salesflow’s team is fast, helpful, and knows how to talk sales, not just tech.
  • You rely on detailed analytics. With 45+ metrics tracked across campaigns, you’ll get real visibility into performance, all without needing a spreadsheet to make sense of it.
  • You want AI-powered lead management. With features like automated follow-ups and AI sentiment analysis, Salesflow maximizes your chances of engaging with high-quality leads. 
Experience Salesflow’s AI-powered lead management in action here

Salesflow is best for: SDRs, agencies, sales teams, and SMBs that need multi-channel automation, AI-driven workflows, and deep analytics.

Take Salesflow for a spin, sign up for our 7-day free trial here. 

When to Use Zopto?

Zopto might be a better fit if:

  • You want a tool with prospecting capabilities. If you don’t have an existing GTM stack with tools focused on prospecting and lead gen, Zopto might work. For users who use specialized tools, Salesflow is a better choice.
  • You need an AI companion. If you need an AI companion to guide you through creating campaigns, Zopto is a good option. However, its AI companion only comes with their Pro plan (3x more expensive than Salesflow).

Zopto is best for: Teams that want outreach and prospecting capabilities in the same tool, and don’t mind paying a premium for it. 

3. Salesflow vs. Zopto: Feature Breakdown

At this point, you’re probably deep in decision mode, trying to figure out whether Salesflow or Zopto is the better fit for your sales outreach. If feature comparison is essentially what it boils down to, here’s the table that will help you make the final call: 

Feature
Salesflow.io
Zopto
Multi-campaign Setup (Email and LinkedIn both)
✅  Yes
✅  Yes
AI templates
✅  Yes
✅  Yes (but only in Pro plan)
AI positive and negative detection
✅  Yes
✅  Yes (but only in Pro plan)
Dashboard Analytics
Real-time insights, more advanced
Basic, less advanced
AI Companion
❌ No
✅  Yes (but only in Pro plan)
A/B Testing
❌ No
✅  Yes
CRM Integration
Zapier
Native and Zapier
Ease of use + UI
Easy to use, shallow learning curve
Harder to use, steeper learning curve
Pricing
$99/month
Starts at $197/month
Quick support
✅  Yes
✅  Yes

Out of these features, a few key differentiating factors that separate Salesflow and Zopto are:

There are a few key differentiators that set apart Salesflow from Zopto. You can refer to them here.

Join the teams replacing clunky outreach tools, start your 7-day free trial here.

4. What Are The Customers Saying?

Salesflow is rated 4.3 with 130 reviews, while Zopto is rated 4.4 with 70 reviews. Here’s what customers on G2 have to say about both:

Salesflow

Customer review of Salesflow

Users seem to love Salesflow’s easy-to-use UI, quick setup, analytics dashboard, and reliable support.

Zopto

Customer review of Zopto

While a lot of customers seem to like Zopto’s UI and support, some users have expressed dissatisfaction with the tool’s usability and customer support.

5. Making the Final Call: Salesflow vs. Zopto?

Choosing between Salesflow and Zopto boils down to what you value most in a sales automation tool. Go with Zopto if you need a prospecting + outreach automation tool and are okay paying a premium for it. 

Go with Salesflow if you want an easy-to-use, AI-powered tool that lets you quickly scale both LinkedIn and email outreach campaigns. It’s perfect for teams that prioritize simplicity, efficiency, and streamlined outreach.

Still on the fence? Try Salesflow for yourself and see why sales teams love it. Start your free trial today!

Try for free

FAQs:

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