Review & Compare

Salesflow vs. Expandi: Which Is The Best LinkedIn Automation Tool For You?

There’s more sales prospecting tools out there than AI hacks, so it’s only natural to be overwhelmed by the options.

  • Do you go with the tool that offers the best UI but lacks a few key features?
  • Do I pick the more complex tool and risk my time?
  • Or do I go with the safe option, the tool that promises to do everything, but can’t seem to be doing a single thing well?

This article talks about the use cases and features of the 2 best contenders in the LinkedIn automation game, Salesflow and Expandi.

So if you’re actively looking to find the best LinkedIn automation tool for your needs, read on.

1. What’s Salesflow and Expandi?

Salesflow and Expandi are both LinkedIn automation tools used by sales teams, marketers, agencies, and SMBs to automate their sales outreach. Here’s a bit about both:

Salesflow: Built for Sales Teams & Agencies

Think of Salesflow as your LinkedIn autopilot. It’s designed to help sales teams and agencies generate leads faster, keep outreach compliant, and integrate seamlessly with CRMs through Zapier.

Some of Salesflow’s best features are AI-driven lead management, ease of use (UI), and quick support. If Salesflow is on your mind, try giving it a spin here.

Expandi: More Customization, More Moving Parts

Expandi is great for marketers who want deep customization, think GIFs in messages, A/B testing, and hyper-personalization. But with great power comes… a bit more complexity. More on that later.

Struggling to choose between Salesflow and Expandi? This guide can help you pick.

2. Salesflow vs. Expandi: When To Use Which?

When to Use Salesflow?

Salesflow shines when:

  • You want LinkedIn outreach that's quick & easy. Our AI-powered lead management inbox and intuitive UI are perfect for teams that value efficiency over complexity.
  • Your team juggles multiple tools. With seamless CRM integrations, Salesflow helps you streamline your workflow without needing a dozen tabs open.
  • You’re all about scalability. Whether you're an SDR team in a startup or a large agency, Salesflow’s customizable features will grow with you.
  • You value ROI. You get premium features without breaking the bank, making it ideal for budget-conscious teams looking for great results. Our ROI calculator will help you understand how much more you can make by using Salesflow.
  • You need reliable support. No long wait times or chatbot loops. Salesflow’s support team is responsive, helpful, and knows their stuff. If you hit a snag, you’ll get help fast.
  • You want clear, actionable insights. Salesflow’s analytics dashboard is a gold mine of insights with 45+ metrics. We offer one of the most in-depth analytics dashboards, helping teams optimise messaging and increase conversions.
Experience Salesflow’s analytics dashboard in action here

Salesflow is best for: SDR/BDR teams, agencies, and growing startups prioritizing ease of use and a straightforward setup.

If you’re on the fence about using Salesflow, you can sign up for the trial and try it out first here.

When to Use Expandi?

Expandi is a good idea when:

  • You’re all about personalization. Want to add your prospect’s company logo or a GIF to your messages? Expandi can help you with that.
  • You need to push LinkedIn’s limits. With the "Mobile Connector", you can maximize outreach without worrying about connection limits.
  • You have time to tinker. Expandi’s advanced filtering and flow visualization tools are powerful but require a bit of a learning curve.

Expandi is best for: B2B marketers and growth hackers who want deep customization and insights for data-driven outreach.

Choosing between Salesflow and Expandi depends heavily on your use case and what you prioritize more.

3. Salesflow vs. Expandi Feature Breakdown

At this point, you’re probably deep in decision mode, trying to figure out whether Salesflow or Expandi is the better fit for your LinkedIn outreach. If feature comparison is essentially what it boils down to, here’s the table that will help you make the final call:

Feature
Salesflow.io
Expandi
AI-driven Lead Management
✅  Yes
❌ No
Personalization
AI templates, but no Images/GIFs/Videos
Images, GIFs, and Videos but no AI templates
AI positive and negative detection
✅  Yes
❌ No
LinkedIn Limit Bypass
Cloud-based
Mobile Connector
Global, quick support
✅  Yes
❌ No
A/B testing
❌ No
✅  Yes
Ease of use + UI
Easy to use, shallow learning curve
Steeper learning curve
CRM Integration
Zapier
Limited
Message Scheduling
✅  Yes
✅  Yes
Dashboard Analytics
Real-time insights, more advanced
Basic, less advanced
Multi-channel campaign setup (Email and LinkedIn both)
✅  Yes
✅  Yes
Pricing
$99/month
$99/month

Out of these features, a few key differentiating factors that separate Salesflow and Expandi are:

There are a few key differentiators that set apart Salesflow from Expandi. You can refer to them here.

4. What Are The Customers Saying?

Salesflow is rated 4.3 with 130 reviews, and Expandi falls just a little behind with 4.2 and 106 reviews. Here’s what customers on G2 have to say about both:

Salesflow

Customer review of Salesflow

Users seem to love Salesflow’s quick and reliable support, ease of use and UI.

Expandi

Customer review of Expandi

While users unanimously agree that Expandi is a good tool for users who need a complex system, the sentiment towards Expandi’s support tends to be largely negative.

5. The Final Verdict: Which Is The Best LinkedIn Automation Tool For You?

Cue *drum roll*

Cute duck using its feet to beat a drum

As you can probably tell from the article, there is no “right” or “straightforward” answer. Sometimes, less is more. Other times, well, more is more.

While Salesflow offers AI personalization and a seamless UI, Expandi offers a more complex solution with easy customization through GIFs, images, etc

If A/B testing and adding images, GIFs, videos, etc, are features that you must have in a LinkedIn automation tool, then Expandi is for you. Essentially, Expandi is great for power users who love customization and don’t mind the extra setup.

But if you’re looking for stellar UI, AI-driven lead management, and CRM integration options, Salesflow is your best bet. Salesflow is better for teams who want a simple, scalable, robust tool.

Ready to take the next step? Sign up for the free trial here:

Try for free

FAQs: