How Warmly saved 45 minutes daily per SDR + closed deals by 10%

Company Overview

Warmly is the first autonomous revenue orchestration platform purpose-built for SMB-sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools to identify, track, and connect with website visitors who are ready to convert. By automatically aggregating data and integrating insights from various platforms, Warmly orchestrates the most effective next steps to drive qualified conversations for sales teams.

The Challenge

Despite leveraging AI for personalized sales interactions, Warmly faced two critical challenges in its LinkedIn outreach efforts:

  • SDRs were spending excessive time manually managing LinkedIn outreach and inboxes, significantly reducing their efficiency
  • Leadership engagement with prospects was inconsistent, making it harder to accelerate deal closures

The company needed a scalable automation solution that could seamlessly integrate with LinkedIn while ensuring high conversion rates.

The Solution

To address these challenges, Warmly.AI integrated Salesflow.io to automate LinkedIn outreach, streamline inbox management, and enhance leadership-level engagement.

Key Implementation Features:

  1. AI-powered LinkedIn messaging automation to improve efficiency
  2. Enhanced response rates by targeting high-intent leads
  3. Automated inbox management saving 45 minutes per SDR daily
  4. "Leadership Connection" strategy: Automatic connections between senior executives (CEO, Head of Revenue, Head of Marketing, and Head of Sales Development) and their counterparts at prospective companies, ensuring leadership engagement at key deal stages

Overcoming Challenges

1. Avoiding Robotic Outreach

Warmly.AI fine-tuned Salesflow.io's automation to mirror the natural tone and style of real SDRs, ensuring messages felt personal and engaging. This significantly improved response rates.

2. Scaling Leadership Engagement

Executives lacked time for manual connections, yet their involvement was critical for closing deals. Salesflow.io automated leadership-level LinkedIn connections, aligning decision-makers without additional manual effort.

3. Seamless Workflow Integration

SDRs were initially hesitant about changing their outreach process. Warmly.AI addressed this with a phased rollout, comprehensive training, and clear success metrics. Within weeks, SDRs reported reduced manual workload and increased booked meetings.

Results

The implementation of Salesflow.io delivered measurable success:

  • 8 enterprise meetings per SDR per month booked automatically, eliminating manual effort
  • 45 minutes saved per SDR per day, allowing focus on high-value conversations
  • 10% increase in closed-won deals over the past two quarters, attributed to leadership engagement on LinkedIn
  • Scalable outreach, enabling SDRs to shift from repetitive messaging to meaningful prospect interactions

Conclusion

By integrating Salesflow.io, Warmly.AI transformed its LinkedIn outreach strategy, combining AI-driven prospecting with automated leadership engagement. The result? Greater efficiency, more closed deals, and a future-proof approach to B2B sales automation.

Max Shares His Experience:

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"Salesflow.io has completely changed the game for us. Our SDRs can focus on real conversations instead of wasting time on admin, and our leadership team is now involved in closing deals in a way that feels effortless."

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— Max Greenwald, Co-Founder & CEO at Warmly.AI